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Ever since I graduated from art school 17 years ago, I've wanted to work for myself 100% of the time. At the time I was engaged, and in one short month I would marry my COO, Lainy; I took a different path. Over the next 17 years as a creative professional, I had an incredible ride working alongside talented teams on diverse projects with amazing brands.

Back in 2008, I got the itch to form my own company. I created superbrandnew, but it largely was a place to drop great ideas that “one day I'd get to work on.” In my spare time, I'd fill the pages of my sketchbooks with new game concepts, app ideas, new toys, characters for TV shows, book ideas, products and more. Ultimately these great ideas would just sit there, waiting, with the exception of a few, namely the NFL RUSH ZONE Trading Card Game and the NFL RUSH ZONE Board Game. Well, the wait is over. I'm 40 and I've got a backlog of ideas that just might take me into my mid-50's.

We create superbrandnew: toys, logos, games, brands, ideas, characters, apps, products, content.