NFL RUSH ZONE

One of the creators of the NFL RUSH ZONE. I created and oversaw the brand from its inception: all creative development at first, including the 32 NFL team Rusherz, some of which went on to serve as mascots for NFL teams. Soon after launch I managed the whole property: online, mobile, TV, consumer products and licensing.

The brand launched with an online universe where kids could play over 100 games across 32 team lands, with live chats with NFL players. Annual style guides for TV and consumer products carried thousands of assets for all 32 teams over the life of the property.