As one of the creators of the NFL RUSH ZONE, I was charged with creating and overseeing the brand from it's inception. Initially I oversaw all creative development. This included the creation of all 32 NFL Team Rusherz, some of which now serve as mascots for NFL Teams. But soon after it's launch, I managed the entire property including: online, mobile, TV, consumer products and licensing. The brand launched with a massive online universe for kids to play over 100 games in 32 Team lands and featured live chats with NFL players. Annual style guides for TV and consumer products were produced with thousands of assets for all 32 NFL Teams over the life of the property.

When multi-platinum Billboard Top 100 recording artist Flo Rida needed to define his brand to enter the licensing and endorsement business beyond his music, he reached out to superbrandnew to help. We created an authentic, approachable and iconic mark and style guide to define his brand as he entered new business ventures.  

As the NFL's hit animated TV series was in full-swing on Nicktoons, a promotion with McDonald's for Happy Meal toys was a natural fit. Since I led the creative and development of the website and animated TV show (and created all of the characters), I had the opportunity to oversee the creative for the 32 NFL Rusherz and 32 Team footballs to be included in the promotion. Over 35 million Happy Meals with NFL RUSH ZONE toys were distributed during this promotion. 

superbrandnew was tasked with creating the brand identity (including name, logo and style guide) and the entire user interface for mojiplay. We worked to capture the playfulness of emoji, and create an iconic logo and type lockup that communicated the brand at a glance. The same style inspired the user interface (UI) design throughout the app. In addition to the branding, countless custom icons and scores of UI elements were created for this social gaming app. 

Business moves fast. Before you knew it, your business was blasting along – you never really created your brand or logo, it "just happened". It's time to take you brand to the next level. Now is the time to create your fresh new logo, update your identity, website and marketing collateral. It's time for a superbrandnew brand in-a-day design workshop.

Just a third grader, but already an entrepreneur, Sabrina approached superbrandnew to help create a brand for her burgeoning button business. She had a few ideas but wanted a name, logo and some design elements she could use to build her brand. We were thrilled to help this young business get started.

superbrandnew created the visuals  and story of the amazing world of Crystallume and the faeries of the Elementals V. This brand universe includes the complete Character & Visual Development, Branding & Style Guide with sketchbooks and more.  

When the NFL wanted to rebrand the NFL Europe League, they turned to me to develop the creative for the new brand, logo and style guide for the league based in Germany. Working directly with NFL International leadership, we launched a new name, new logo and complete brand re-launch. Scores of new illustrations and even a new football were designed for the update that carried through to apparel, on-field graphics, uniforms, on-air graphics and stadium decor. 

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superbrandnew created the NFL RUSH ZONE Board Game and worked with a game publisher (TechnoSource) to bring this kid-friendly game to market. The fast-paced, party game is currently available at retailers nationwide and a top seller in the board game section.

Fionn & Gabby approached superbrandnew to create the branding and some collateral for their bespoke tie-dye business. They needed something versatile, eye-catching and functional for various farmer's markets and an internet business. superbrandnew created a business card that functions as a hangtag when punched. A quick marking on the back allows them to specify size and price. Multiple versions of the front were created with different tie-dye variants.