As the NFL's hit animated TV series was in full-swing on Nicktoons, a promotion with McDonald's for Happy Meal toys was a natural fit. Since I led the creative and development of the website and animated TV show (and created all of the characters), I had the opportunity to oversee the creative for the 32 NFL Rusherz and 32 Team footballs to be included in the promotion. Over 35 million Happy Meals with NFL RUSH ZONE toys were distributed during this promotion.