superbrandnew was tasked with creating the brand identity (including name, logo and style guide) and the entire user interface for mojiplay. We worked to capture the playfulness of emoji, and create an iconic logo and type lockup that communicated the brand at a glance. The same style inspired the user interface (UI) design throughout the app. In addition to the branding, countless custom icons and scores of UI elements were created for this social gaming app.