As one of the creators of the NFL RUSH ZONE, I was charged with creating and overseeing the brand from it's inception. Initially I oversaw all creative development. This included the creation of all 32 NFL Team Rusherz, some of which now serve as mascots for NFL Teams. But soon after it's launch, I managed the entire property including: online, mobile, TV, consumer products and licensing. The brand launched with a massive online universe for kids to play over 100 games in 32 Team lands and featured live chats with NFL players. Annual style guides for TV and consumer products were produced with thousands of assets for all 32 NFL Teams over the life of the property.